It looks like online shop giant, Amazon, has gone green. Well, sort of.

In their latest offering, Amazon developed a platform for their users to recommend (and shop for) the “best environmentally-friendly products” that are available on their site. They have “Your Green 3,” where users vote for their 3 favourite “green products.” Those who get the most votes, etc, get shown up in a leaderboard.

Another clever marketing idea, eh?

Hopefully, the “green concept” also gets followed through to their business operations.

I’ve been noticing more and more businesses adapting “environmentally friendly ideas” in their practices. Some even use this as the central focus of their business. For example, Stubby Pencil Studio offer eco-friendly art supplies for kids (perfect for back-to-school!), that are really cute and child-safe too. Australia has The Green Directory, where a list of eco-friendly businesses and services are listed.

What about you? Have you incorporated the “green concept” in your online business yet? If yes, how?

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